With its “Make 3D yours” service, Albéa has reached the next level in terms of customized development: in close cooperation with the project team of Albéa and 3D-partner Erpro, brands can now design their very own mascara brushes within one week and have them ready for industrialization within four weeks.
 
During the development phase, brands are invited to attend workshops at Erpro to follow their project step-by-step, test and validate their samples on-site. This development package is available for a symbolic fee and aims to grow awareness of 3D technology by showcasing its many benefits.
 
“With this technology we are able to create up to 10 different brush shapes in one week,” explains Laura Boroni, market manager Color Cosmetic Eyes at Albéa Bottanuco (Italy), Albéa’s global center of excellence for mascaras. “As we can print nearly everything, the design options are endless, making the mascara brush absolutely unique for the customer,” she adds.
 
For beauty brands that need an even faster solution, Albéa also offers its ready-to-go bestseller mascara brush “Twisty”: its design includes several little reservoirs for the formula for instant loading of the lashes. This option combines short lead times and speed to market, from conception to production.
 
Depending on their needs, brands can choose between low minimum order quantities starting from 10,000 pieces or higher quantities. 
 
“Mascara brushes are only the beginning: thanks to our design experts we will extend this 3D offer to other product categories and provide brands with very short design-to-production process. And we will not compromise on sustainability: we are already offering bio-based brushes and will offer additional sustainable options in the future,” says Boroni.